
Become a Supplier
Active Auto Sportique views the Manufacturer–Distributor relationship as a long-term partnership. It is with this goal in mind that the company is highly selective when choosing new product lines in which to invest our resources. Considerable time is invested in market research, forecasting, and dealer interviews prior to adding a brand to our company’s range. Once a brand is deemed an ideal fit to complement Active Auto Sportiques' other offerings, it is further reviewed using the following criteria.
Quality
Active Auto Sportique seeks market leaders which offer high-quality products and superior support. Innovative manufacturers who provide unique solutions and grow the company’s markets command attention.
Structure
Active Auto Sportique invests in brands committed to three-step distribution, where wholesale distributors cannot sell directly to the public. The company works to develop pricing structures that allow multiple channels to market to operate in concert. This requires transparency and often fundamental changes to current go-to-market strategies.
Advertising
Active Auto Sportiques' Marketing Department invests significant resources into developing meaningful advertising campaigns and programs for its partners. Many of these are self-funded. When promoting a specific brand or product, the company finds it wise to partner with its suppliers, and looks for this capacity during evaluation.
Growth
Active Auto Sportique looks for partners who are invested and determined to pursue prosperity; the company relies on its partners to continuously create growth opportunities by developing innovative new products.
